Suddenly, out of the blue, Kandha gets an SMS from Airtel saying that his “Hello Tunes has been updated.” True enough, when I try calling his number, I can hear a bhajan playing. I immediately get on the phone trying to get in touch with customer care. The first time, I am cut off after being on hold for 13 minutes. The second time, I am on hold for 15 minutes before I get cut off. I persevere, and the third time, after only seven minutes on hold, I am able to speak to a customer care executive. She is as cool as a cucumber when I tell her what has happened – she doesn’t even listen to me when I’m reciting the number. She assures me that it will be “deactivated in half an hour.” When I ask her whether this will be reflected in the bill, she smoothly says that even if it is, it will be adjusted in the next bill. Having nothing better to tell her, I hang up.